Privacy Policy

Business Name: Merl Sweetness Cakes & Pastries

Website / Platform: Merl Sweetness Inquiry & Order Catalog

At Merl Sweetness Cakes & Pastries, we value your privacy and are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, and safeguard your personal details when you browse our catalog, submit custom cake inquiries, or place orders with us.

1. Information We Collect

We collect information directly from you when you submit an order, fill out an inquiry form, or contact us regarding custom cake requests. This information may include:

  • Contact Information: Full name, phone number, email address, and Facebook/social media handle.

  • Order & Event Details: Delivery or pickup address, preferred event date, custom cake design specifications, theme preferences, and dedication text.

  • Payment Details: Proof of payment receipts or transaction references submitted to verify your order deposit. (Note: We do not store credit card or bank account credentials directly on our platform.)

2. How We Use Your Information

We use the collected information solely for legitimate business purposes related to fulfilling your cake and pastry orders:

  • Processing and reviewing your custom order inquiries and price quotes.

  • Coordinating pickup or delivery logistics for your ordered items.

  • Communicating order updates, payment confirmations, and customer support queries.

  • Improving our product offerings, website user experience, and customer service.

3. Data Protection & Sharing

  • Third-Party Delivery: We may share necessary contact and address information with third-party delivery services (e.g., Grab, Lalamove, or courier partners) strictly to facilitate the delivery of your order.

  • No Data Selling: We do not sell, trade, rent, or lease your personal information to third parties or marketing agencies under any circumstances.

  • Legal Disclosure: We may disclose personal information if required to do so by law or in good faith belief that such action is necessary to comply with legal obligations.

4. Cookies & Web Analytics

Our catalog website may use basic cookies or standard web analytics tools to enhance site navigation, measure page traffic, and remember your session preferences (such as items added to your inquiry list). You can choose to disable cookies through your browser settings at any time.

5. Media & Custom Cake Photos

Unless explicitly requested otherwise prior to production, photos of finished custom cakes, cupcakes, and pastry setups created by Merl Sweetness may be featured on our official social media channels and website catalog for portfolio and promotional purposes. No personal customer details (such as full names or phone numbers) will ever be published alongside these photos.

6. Your Rights & Data Retention

You have the right to request access to, correction of, or deletion of the personal information stored in our record systems. We retain inquiry and order data only for as long as necessary to fulfill accounting, order verification, and customer service requirements.

7. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: